Like Mike video, Dir. Wes Beard

On Sunday October 23rd I shot a music video for Mr.Extravagant. This video was directed by Wes Beard and produced by Greg Whitehead. Greg hit me up a week in advance and booked me to shoot that Sunday with the AGrip Jib. Greg also rented a slider and some bounces and frames from AGrip. The song that we were doing the video for was called "Like Mike" and it was about how the artist wanted to be like Michael Jordan. This was a cool song that kind of reminded me of the same vibe from that classic Kurtis Blow song called "Basketball". The vibe was relaxed and it was just about how fun basketball is. I always loved basketball so this video was a lot of fun for me.

This was the 3rd official shoot using the AGrip Jib. I wrote a blog entry about my Jib that you might be interested in here: http://agripdotnet.blogspot.com/2011/08/agrips-new-jib.html

The location that Greg chose for the video was good because it had a good look and style but it was also convenient. I parked on the sidewalk right next to a walkway near the basketball courts. We got an early start (7am) so nobody was at the park and I think that that made things go smoothly. The park had basketball courts and a softball field, a playground and a school with trees all around. I unloaded the truck and wheeled the Jib cases and dolly over to the court. I began setting up the Jib with my assistant for the day, Alvin and was done setting up in about 20 minutes. While I was setting up the Jib the director and two camera men, Daniel Rego & Timothy Tippens as well as assistant director Gibran Gaither shot a performance scene of the artist Mr. Extravagant, performing while sitting in the center of the bleachers with 1 friend on each side. Brandon McEachern of Broccoli City was there as well acting as our UPM. While I set up the Jib the guys shot 1 camera looking straight at the artist while dolling side to side with the slider. the other camera was on a tripod. We used a silver bounce to side light the artist and we used a hi-light scrim to diffuse the sun when we moved in for the close up. AGrip's super quiet Honda generator came in very handy for this shoot. We used it to power the stereo and charge camera batteries, as well as to power the Jibs monitor.

While they were shooting this I was finishing up setting up the jib. When I was done we wheeled the dolly with the Jib on it into position. We put the focus ring on the camera and mounted it to the Jib. In moments we were ready. The Dolly for the Jib was located directly in front of the artist where he sat on the bleachers. Behind him was a softball field with a game in progress. I normally do not operate cameras however I do have practice with the Jib and on this day I was the one who needed to operate the Jib. I started doing some practice movements as Director Wes Beard watched the monitor; both of us started to get a feel for what we wanted and I told him to remember what he was seeing so that he could point it out when we rolled the takes. After a few moments of practice we rolled the song and began to do some takes. I flew the camera from side to side and matched the pan speed to the speed of the jib movements. I also did some shots low from side to side and a couple from high to low. A cool shot that I was getting was taking the jib all the way to the side and then aiming the camera at the artist, then flying in really low to the ground and raising the camera as I came in and passing by the artist. What added to the dynamics of these shots were the artist’s friends dancing on each side of him in the bleachers. A lot of people on set were getting REALLY excited about how great this footage looked.

After we filmed that we filmed the performance scene of Mr.Extravagant sitting on the basketball rim. We hiked him up to the rim and he got into position. He was way up there, 10' in the air. He was wearing a white outfit and the backboard was white as well but it had reddish orange trim. It looked pretty cool to me and the sun was in the sky at a good angle, slightly back lighting. The angle that the sun was coming in was perfect, we didn't necessarily have to use a light disc to get an exposure on the artist but we used one anyways and it made the shot look fantastic. I started to practice my movements and I quickly realized along with everybody else on set that we were about to shoot some amazing footage.

I have only had this jib fully operational for a short time and like I said this is only my third shoot using it. each time I use it I feel like I am vindicated for getting this jib and I am very happy with the product but this time, with this basketball hoop performance scene, I was REALLY happy. I have shot a lot of music videos and shot a whole lot of video footage so it is hard for me to just say "that was the best footage that I have shot". And, to be honest we were only using a 60D camera, with pretty average lenses so I'm not going to overhype the footage especially since I only saw it in my jib monitor, but I will say that the framing of what I was seeing, the sun light the performance, was truly some of the best footage I have ever been a part of, I was just SO happy about it. I did a lot with the Jib as we went through the song about 3 times. I did lots of side to sides; I took the camera up to him high. One of my favorite ones was to take the camera way off to the side and do the really low fly in and then fly up to him. I used the backboard as a dynamic element to the shot peaking the camera by it, Mr.Extravagant was watching as the camera peaked around the backboard and he came out performing when it did. I also played with the sun which was coming in from a perfect angle to get cool lens flairs and one of the coolest things about the shot that I was getting, was a shimmery flash of sun off of the backboard when I swept the camera by from a certain angle. I played with that shimmery flash and even got a couple of them to happen to the music.

This footage was truly a joy to shoot and I cannot wait to show off this video.

The rest of the day was fun. We shot B-Roll footage of basketball games; we also shot dancing performances from kids wearing Michael Jordan jerseys and shoes. The last shot that we did was a shot from the Jib coming down towards the artist as he stood on the basketball court at the top of the key. As the Jib came down he turned around and showed off the awesome picture of Michael Jordan doing a slam dunk, on the back of his sweater and then he walked off as I did a jib away to the right with a camera tilt up; as I shot this I was thinking of the Adele video that is posted in my previous Jib Blog that I provided a link for above. As I did the shot I wondered if it was going to come off and be edited into the video. We did a few takes of this, I think with the Jib you can start to sense very small things that you can do better and so you repeat when you know it will be good; it feels good when you know that you nailed it. I think that at this point I am a descent Jib operator; I actually think that I have a natural ability at operating Jib because I enjoy it so much and since I have been doing video for a long time, I have developed an eye for movement and rhythm in music videos. Being a musician helps my jib operating in music videos. My friend Ryan Spencer also operates the AGrip Jib and at this point I think that he is still slightly better than I am at it mostly because he has previous experience with Jibs at the horse track, and he also has a lot more experience at operating camera in music videos. The two of us have practiced a few times together so we kind of collaborate on developing our eye for what works and what we like in Jib movements. I think that collaborating with partners to develop your eye for the shots is something that is very important in taking your Jib craft to the next level.


This music video was a joy to make, the fact that it was 1 location all day helped to make this project doable, I think that we succeeded in maximizing the location which is an idea that I am always talking about when I talk about music videos.
This blog will be re-released when the video is released.

Black Light, Dir. Aris Jerome, Kevin MCCALL, Mind F&$*ing You

Yesterday I did my first shoot with Director Aris Jerome for an artist named Kevin McCall.

Aris hit me up with his treatment and told me his idea for lighting. He wanted to use black lights in order to bring out fluorescent body paint on the girls. I thought it was a cool idea. Unfortunately we were not able to get ahold of any actual black lights so we ended up having to use Light Sabers. It was difficult at first to mount the Light Sabers to C-Stands but I figured out a way to do it without burning through the light stands.

The footage looked really cool. This was my second time shooting a black light scene and I had a lot of fun working on this video because we tried some new things. We also used a fog machine on this and we tried to use it sparingly. When the fog came out fresh from the machine it looked really cool when it was back lit by the Light Sabers and of course since it was a music video and we weren't recording audio the humming sound that Light Sabers make did not cause any problems but we did have 1 fatality when one of the booty shaker girls didn't realize that they were actual Light Sabers and touched one of them.

For a few moments things got really controversial on set when a discussion started between Kevin MCCall, his manager and myself over whether or not we would date an Avatar. We all agreed that Avatar chics are pretty sexy however some of us felt that since they are very tall (we estimated about 12' to 13' tall) that could make a long lasting physical relationship somewhat arduous (too much booty). However, Kevin's manager insisted that he wouldn't mind dating a 12' tall sexy blue alien female, part of me agreed that it might be cool.

This was a smooth and fun shoot, stay tuned for the Video.

Casino Redd Music Video

On the weekend of September 24th & 25th I shot a music video for rapper Casino Redd. Director Daniel Anthony scheduled me for this shoot a month and half in advance. Daniel worked with an excellent storyboard artist in order to plan the vision of this music video. Daniel spoke with me about the locations and time frames and I chose the equipment to bring for the shoot.

I worked closely with DP Isaac Bauman on this shoot as well as our camera Operator Megan Richardson.

This was my second time working with Isaac. I have been very impressed with his work. The first music video that I saw that he DP'd for Daniel Anthony that brought him to my attention is this video: Express Fresh Video

The song for our Casino Redd video was about how the artist, Casino Redd's new girl is not as hot as his old girl but she is hotter then YOUR new girl. We had a lot of very pretty ladies for this music video. The first location was a strip club in the valley. This strip club was very seedy and kind of like a dive bar, more like a titty bar than a strip club; however the way we framed it and lit it, I think it looked cool. We only had from 8 to 11 to film in this location and unfortunately some of our girls showed up late and also took a little while to do their make-up. We moved fast and filmed what we could film with Casino Red. We got some angles of the girls dancing that I think were really nice. I saw the story boards when I got to that first location in the morning and I thought, "hmmm these are nice storyboards I hope we live up to them!" haha, I think we did but you will have to be the judge of that. I will post the video on this blog when it is released.

We wrapped it up quickly when our time was up at 11 and then we moved on to the second location. This second location was a really nice choice by Daniel Anthony, it was his former cinematography college. We filmed a classroom scene that had a lot of fantasy elements to it. Originally it was supposed to be a regular school day but we changed it to Detention and I think that worked better. One of Daniels former teachers played the teacher and he was very funny and excellent in that role. I was really impressed with the performances that Daniel was able to get out of the actors, he knew just what to say to them in order to get them to do what he wanted. One of the actors who he wanted to act paranoid, he told him to act like a meerkat and then he did an impression of a one. (video of a meerkat) Sure enough, the actor was able to do a great meerkat inspired acting job as he tried to not get caught using his cell phone in detention. This scene was a lot of fun to film and of particular coolness was that, the school had a Fisher Dolly right there for us to use. I pushed the dolly and controlled the hydraulic arm while Isaac operated camera and Megan controlled the focus. We filmed some cool shots. Our lighting style was minimalistic for this but I think the footage looked great. We filmed a fantasy part where the school girl turns into a vixen, we used more of a back light from one of my lights and then we used a LitePanel that I hand held in a certain way to cause a lens flair that gave the footage a really cool dreamy effect. Honestly, that was some of my favorite footage that I've shot.

Next we moved down the hall to a green screen studio that the school had. Everything was pre-lit and I basically just rolled up dials in order to get the green screen lit and to get the lighting we wanted. Isaac wanted a more contrasty look and so we quickly got that going and filmed our performance scene there.

Daniel choosing the school was a great choice because the class room scene was really cool and also, it was a 5 second walk from a very convenient green screen studio.

The second day of the shoot, we had to adapt a little bit because we managed to get Freeway Ricky Ross to make a cameo in the video. Daniel had a great location in LA near a huge railroad depot, a lot of the backsides of the buildings had really colorful, great graffiti. The Real Rick Ross was live and in effect. Again, we got some beautiful footage this day and in that location, before we moved on to a bedroom scene to be filmed at a house. The lighting for the bedroom scene was simple but it worked well. The girl that we had was named Brittney and she was very beautiful and had a great personality as well. (All of the girls that we had for this video were very, very pretty)

Everybody had a lot of fun filming this part.

This was a great project to work on. I thought that these story boards were so cool. Normally, on the AGrip Blog I post a lot of pictures of the behind the scenes as well as a couple stills from the videos, but for this particular video I wanted to show you the story boards so that later you can watch the actual video and see how we did. I realize that we were not completely accurate to the story boards but I do think that it will be interesting to see how these drawings came to life in a way. So stay tuned for this video, I know you will enjoy it.

Music Video for Amal Al Refaie

http://youtu.be/cdC3Pcfyd6Y

yesterday I worked on a music video with Director Alaa Chami. This was my first time working with Alaa. He is very on point and he really put in the extra work. I liked the song that we were doing the video for, this is a musical style that I haven't done any music videos for yet. Every time the song came on I felt like dancing! It was hard to push the dolly because I wanted to dance instead of move the dolly smoothly (I managed).

The Artist's name was Amal Al Refaie and she was very beautiful and talented. Her daughters were on set also and they were very beautiful as well, they are like the cooler version of the Kardashians.


This shoot was a 3 day shoot. AGrip took care of all the grip lighting and camera support on the 3rd day. The first day I was not able to shoot with Alaa, but I know he had a lot of great stuff going on, like multiple helicopters, motorcycles and Bentleys as well as some intense post work.

While I was on set I got a chance to meet the guy that will be doing Post for this music video, he showed me his reel and I was blown away. His name is Michael Murdock and he is a very talented animator, compositer and post engineer. He showed me a clip that he was working with from the video, in the clip, the singer Amal blows up into 2 other versions of herself; it was awesome.

Also, this shoot was my first time actually working with a guy named Spencer Smith. I had met him before and spoken with him while standing in line at Wooden Nickel and I also had him as a Facebook friend. That guy is extremely professional, hard working and a really huge asset to any production.

This was my second time working with another young guy that I met at my music video shoot on Sunday 9/25/11. His name is Alvin and he too is a great worker who I think has LOTS of potential in the film industry. Check out his reel if you get a chance.

I was amazed at how quickly these guys all unloaded my truck when I got to the location in the morning. We shot in a cool warehouse location just for shooting in downtown LA. These kinds of locations are cool because you can take lots of gear there and then stay there all day, meticulously getting the shots you need without being inconvenienced by having to move to other locations.

One of my favorite shots from the video, is the shot upstairs in the warehouse where we filmed the singer Amal walking to her desk. We used lots of AGrip dolly track and Curved Track in order to sweep around, and get a dynamic shot that used forground objects like the metal support beams for the building, and paper chinese lanterns. It was great.

This shoot was a success and this is going to be a great music video.

Presenting Director Ryan Spencer's Music Video Reel

http://vimeo.com/29616897

I am very happy to present this video, I worked very hard on all of the videos that are included in this reel and it is very rewarding for me to be able to show you this compilation and talk about what went in to making them. My friend, Director Ryan Spencer is the main force behind all of these videos, as you can see, he has done a phenominal job and he has really put his heart and soul into his work over the course of the last year.


Please watch this in full screen and let it load first, make sure your speakers are turned up to a nice level. and enjoy it because we worked very hard on this! And we will work very hard on your video as well!

Ryan Spencer's Director Reel (2011) from Ryan Spencer on Vimeo.

I met Ryan through my friend, Ace Filmore, about 2 years ago when we made a music video. That first music video was an interesting experience and I could see from that first day that Ryan's work was very important to him. From then on we stayed in contact, we worked on a lot of smaller projects from time to time. Every single time that I work with Ryan we try to do our very best.

Country Music Video for Donny

On Wednesday 9.21.11, I shot part of a pretty cool music video for a Country Artist named Donny. We shot this at the Borderline Bar in Westlake. This is a really happening spot, a lot of really pretty ladies go there and its a fun country environment with beer and food and music, dancing and atmosphere.

Angelo hit me up to do this shoot, I met him on the set of another music video; he is a music producer and music video Director. We scoped this location out on a Thursday night the week before the shoot to see what it would look like. Wednesday's shoot was a breeze. We got there at 7pm, took the equipment in and I set up a few lights to supplement with the lighting that the club had. Lots of pretty country girls started to come into the building. I set up the steadicam and Angelo put on the vest. The management at the location agreed to let us play the song 4 times, throughout the night.

We asked them to play the song in the next few minutes, the steadicam was ready to go and I connected a LitePanel LED light to a C-Stand arm so that I could make sure that the artist had enough light on him at all times. I wanted to key him lightly and frontally in order to get a nice exposure on him that will stand out from the rest of the people, so that we could kind of keep the attention on him, the other lights in the club were doing a lot of the light modeling on the faces so I wanted the light panel frontal and very subtle just to smooth the face.

We went out on the floor, I was standing behind Angelo who was operating the Steadicam. The dance floor was very full and people were ready to really party for this music video, the song came on and Angelo ran around getting shots of Donny as he performed to his song. It was a lot of fun, Donny was grabbing girls and dancing with them and interacting as he played air guitar and had a great time. I could see that the girls dancing in the crowd were really going for it and they were having a great time.

After each time that we went through the song we looked at the footage while other songs played, we discussed what to do to get a better shot.

The next time the song played we tried some new things, then the 3rd time the song played I asked the DJ to try to get some of the people off of the dance floor so that we could move the steadicam around more and get more dynamic motion with it, these takes looked great. On the 3rd time we did the song, we took the doorway dolly onto the dance floor and had the Artist Donny sit on some apple boxes while the Angelo filmed him from the steadicam, while sitting on the dolly. It looked like Donny was floating through the crowd. It was cool, we only filmed about half of the song like that before Angelo got off the dolly and we did some other things.

One of the pretty girls in the video started to develop a crush on the director/camera man Angelo, and it was pretty funny to watch, I think it was the steadicam that got her all fired up.

All in all, we got some great footage and it was a super easy shoot, as well as very fun. I can't wait to see this video. Stay tuned for it!

AGrip's new Jib

As many of you know, I have been putting together my own Jib system for quite a while.

I wanted a Jib with a remote head that I could put together very quickly, speed was the key to my Jib ambitions. AGrip is a cinematography equipment provider that is well rounded, I have all of the equipment that you will need to achieve an amazing broadcast quality product. The Jib that I have built allows me to set it up super fast so that if need be I can go ahead and set up lighting as well.

At 10' the jib is a decent size and the remote head can be over or under slung which makes a big difference on the heights that this Jib can achieve. Also, the speed rail mitchell riser is adjustable and can be used to raise the jibs fulcrum which gives you even more height. The crane consists of, a 4-wheel steering cheeseplate dolly, an adjustable speedrail mitchell riser, an Intel-a-Jib and a Jimmy Jib Lite remote head. I have put together a couple custom parts to make this work, the entire system can be set up in 5 minutes; to put that in perspective, an 18' Jimmy Jib takes most operators over an hour to set up... That means that I can bring this jib out, set it up, get the shots, then move on to another location. Also, since this jib uses a 4-wheel steering dolly as the platform, it can easily be moved to different spots in your location. Jibs without electronic remote heads are still cool but I think that a good remote head puts you in a completely different world and the remote head that I have for my jib is totally awesome. This remote head is ideal for DSLR cameras however it definately can handle larger cameras. Depending on what lenses you are using, I am preparing this remote head to work with Red Epic cameras.

I just love this jib and I know that it is going to make a great visual impact on many of your videos.

In order to inspire some ideas about what kinds of shots that you can do with this piece of equipment, I have provided links to some cool jib shots in music videos. Check it out:

J. Cole video for Work Out. The very first shot in this video is a Jib shot. This location where J. Cole is performing infront of the chain link fence is intercut with lots of other footage from the video. My Jib is ideal for these shots. The shots that are being intercut with the Jib shots, you can get with my Steadicam. Skip to 1:13 to see some cool Jib shots looking down on J. Cole and his girl, they are sitting in lawn chairs. This was a great way to utilize the location that they were at. All they needed for this cool shot was lawn chairs, an ice chest, a boombox and the Jib. Colorful drawings on the ground give this downward looking shot even more character. As you can see the Jib was the key to this video.




Dr. Dre, Snoop Dogg video for "Ain't Nuthin but a G Thang": Skip to :24 seconds to see a great jib shot that I call the "party arrival car roll up, camera jibs down" Also, Skip to 3:32 to see a subtle but classic jib shot that I call "The dazed morning after the party jib down on the car roll up"




This next video is "Still D.R.E." by Dr. Dre Feat. Snoop Dogg.. One of the main pieces of equipment that is used throughout this video is a Jib just like mine. The entire video is an example. There is a lot of car footage that you see in this video, some of it is shot from a vehicle that has a jib crane mounted on it, and other footage is shot most likely from a vehicle that is filming with a Steadicam. For the footage filmed from a vehicle with a jib mounted on it... AGrip has this underway, I already have the mounts installed in my truck and though I haven't tested this out yet, I am capable of doing these shots. However we are going to need permits and insurance to use this equipment in the locations that you see in these videos. As far as the steadicam stuff... I have a steadicam that you can use for those shots. I also have Car mounts, and night time lights w/a generator to rig into the car. AGrip can literally be your one stop source to make a video JUST LIKE THIS ONE and I ain't playin witchoo: (note: if you make a video exactly like this video, you might be a biter, its cool though, we all copy what we love to some degree):



This next video is, "California Love" by D.R.E. and Tupac. Skip to 1:23 to see a great Jib shot, I call this the "Jib down on a sign that is the entrance to the party." Also in this same video, if you Skip to 1:43 you will see a variation of this classic shot that I call the: "Jib down on a sign that is the entrance to a party with hot babes walking by and throwing their hands up cus they ready to party".



This next video is "Ice Cream" by the Wu Tang Clan. If you start at the beggining of this video, soon you will see a lot of great jib shots. Skip to 2:03 and keep watching for about 10 seconds and you will see one of the most creative music video jib shots around. I call it the: "Jib down from a guy performing on top of a ice cream truck to a crowd and then another guy walks out and performs and you film him performing too." Daaaaayuum this shit is creative! This is a great way to go vertical with your video, and have two layers that you can seemlessly flow together without making a cut. Claaaassiiic. (hire aaaagrrrrriiippp if you wanna be faaamouuus)




Next video is Snoop Doggy Dogg - Who Am I (Whats My Name) This is another video that has quite a bit of Jib shots in it. Skip to 1:15 to see a great shot of Snoop Dogg performing on the roof. Watch this entire video and you will see that they got great performance shots of Snoop by incorporating Jib shots of Snoop on the roof, from a couple different angles. In some of the shots, they have the crane on the ground and they film up at snoop, in other shots, it looks like they may have moved the crane itself up to the roof where they get other angles; in editing they combined it all and it is a very dynamic performance. This type of roof top performance filmed from a Jib is its own thing; I call it the "Dude performing on a roof filmed from a Jib". Also, they did some Jib shots in this video with a crane that has a "Dutch Roll" kit on the remote head. You can see an example of a dutch roll shot if you Skip to 1:32. I call this shot the "Guys performing infront of a car filmed by a Jib that has a Dutch Roll kit on it." At AGrip, I do not currently own the Dutch Roll kit, oh but I will. If you hire, I might just buy it for your video.
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On an un-jib-related note: Skip to 2:33 to see a creative shot that simulates the POV of dogs running, this was filmed with a Steadicam in "low-mode".. I have a steadicam so I can do this shot too.



Arrested Development - Tennessee. All time classic music video. Skip to 3:01 for a shot that I call the "Jib up from the guy on the porch to the kids chillin on the roof". Damn thats intense. Also Skip to 3:01 for a cool Jib shot that I call the "God's view from Heaven", although the technical term for this shot is "Jib up on a lady singing".



Gym Class Heroes: Stereo Hearts ft. Adam Levine: This video has lots of jib performance shots in the street mixed with other footage, they are using the dutch roll head on the jib and getting creative with shadows:



Adele - Chasing Pavement: This video has a couple shots in the beggining from a high angle that may have been done with the jib locked in place, the high angle helps to frame the scene with the car in the background and the people. Skip to :51 to see the first great Jib shot.. What you see is the Jib arm getting a high angle view looking down on the people laying on the sidewalk. Dirty in the frame you see leaves from the trees; these trees are important to the shot because they give the shot a dynamic element as the camera slides over to the left, if the trees were not there then the shot would not have been as good. To achieve this shot, I have tree branch holders that can be attached to C-Stands and put tree branches, fake or real in place. I also have track and channel wheels that I can put the entire Jib set up on, I can lock the jib in place and then do that subtle dolly move in order to get this wonderful shot. This video has a lot of subtle but great Jib moves. Skip to 2:33 to see another example. Skip to 3:29 for another great Jib shot that was effectively used to bring this video to an end with a nice cadence.



Busta Rymes - Look at me now: This video is not a very Jib intensive video, however Skip to 1:35 to see a really cool string of interesting shots that utilize a Jib. Is that not awesome how they made Busta Rymes intro even more awesome then it would have been! I love it!
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On an un-jib related note: The fog that you see in this part is a mixture of fox machines, 1 of the fog machines is a regular fog machine and I have that, the other one is using a "fog chiller" for the heavy fog that is flowing down the stairs with Busta, I have that too. Infact I have everything you need to make this video.




If you have any favorite music videos that have cool Jib shots, please share them with me. Email me at: adamunruh1@gmail.com or talk to me on Facebook.

Heres some links to a few more cool Jib shots:

Cool shot of some babes, this could be good music video footage to cut in:
http://www.youtube.com/watch?v=P7oJCxzRrqM&feature=related#t=00m23s

This trailer has a lot of jib shots:
http://vimeo.com/9856236

This has a cool shot of the car going down the street then turning and coming back at the jib:
http://www.youtube.com/watch?v=0elbsnRGVZM&feature=related

This crane probably has a dutch roll head on it:
http://www.youtube.com/watch?v=y8CVG3lN3NM&feature=related

http://www.youtube.com/watch?v=Hr_XVyt393s&NR=1