Thursday, November 17, 2011

Whatcha wanna do?! The evolution of a music video thats gettin shot on Monday

Check out my interview that I did for InFocusMM with B.A.D Company (Bars & Drums)


Here it is, the music video that this Blog entry is about: (watch it full screen, 1080, let it load first and turn your speakers up)


B.A.D. Shoot:

This shoot was amazing. AGrip and Ryan Spencer and Sean Brooks and B.A.D Company were in full effect and we really went in on this video. This video is comming out on Tuesday 11/29/11 and I believe that it is in the top 3 music videos that AGrip.net has been a part of. This video was taken to Jason Haberman from What310 for "sweetening"; Jason did color correction and subtle grading as well as the visual effects. I helped Jason with that on the lighting side.

Note: These stills have not been color graded and corrected yet.

B.A.D Company (Bars and Drums) is the name of the group that we did the video for. The song that we did the video for is called "B.A.D". Buy the entire album with 15 hot tracks online for just $6.99.


Ryan Spencer and I brainstormed and came up with a treatment. Ryan wrote and finalized the final treatment. Some of the ideas and things that happened are not what I had envisioned but the video did come out as good as I had hoped that it would and that is saying something.


Q: What made this video great?

A1: The song. I loved the song, it went really hard and this was a vibe that we were able to come up with a good and fun vision for.

A2: The artist came through with their end of the deal, they brought extras, they brought props, they got the location, they brought energy that matched ours, and together we were able to make something great.


A3: the AGrip Jib Crane... This thing killed it... this thing is seriously going to merk the music video game. We got all kinds of cool shots with this. If you read my Jib Blog entry from earlier you will see some of the types of shots that we were thinking about. We succeeded in getting a lot of really creative Jib shots. We went vertical and used the jib with stairs, with 3 story warehouse shelving, with a guy riding like a ninja ontop of a van... and the performance shots that we did with the jib were AWESOME.


A4: Lighting, killed it. I don't want to sound cocky but the lighting was sick. We moved extremely fast for the story line section of the video and there was no time to set up huge lighting set-ups. AGrip does have a newer run and gun lighting set up that is killing the game. Story line run and gun looked great on the lighting but where the lighting really shined was on the performance scenes. We did 4 amazing performance scenes in less than 2 hours and they really are something that you will have to check out.


A5: the collaborative spirit on set. We went with a small crew and the few people that were there were extremely dedicated to making this a great video. The crew of this video was Ryan Spencer, Sean Brooks and myself Adam from AGrip.net. Jason haberman will be doing an effect or two in post for this video.

There is a lot of other Answers to this question. This video will be comming out soon so check it out.



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This is the First part of the Blog Entry about this music video for B.A.D Company, written Thursday November 17th 2011:





This shoot hasn't happened yet, I am writing this blog so that you can step into my world, learn something, predict, and see what you think about the finished product.

I'm kind of putting us on the spot here, we have to come up with something good right? Otherwise you are all going to laugh at us. Thats fine, at least we will all have some fun.

Okay so, Director Ryan Spencer hits me up, says he's got this video, gets me a deposit to lock me in on Monday November 21st and he tells me his budget. Together we formulate an equipment list. This shoot is going down in 2 days.

We're going to have a 10' Jib on a dolly, with a remote head and focus control. Shooting with DSLR's. We are going to have some dolly track, fog machines, Kino Flo's, LED spots, Tungsten Fresnels, Gels... We got all that.

I wish I could post the song, its really dope but it is not to be released yet.

What we need is a concept and we are working that out. Take a look at these pictures and you can get a feel for the location.

Now imagine the Jib swooping around all fast getting performance shots of the rappers in different locations. Crazy lighting, fog, brass knuckles, a safe, maybe a guy performing on top of that container, maybe a jib shot of somebody running down the stairs, maybe a rapper comming out from the door at the top of the stairs after the guy ran down, and the rapper has a ski mask on and then he pulls the mask off and starts rapping. maybe a mob car inside the warehouse lit up cool with a jib shot comming down and around to the trunk that opens and one of the rappers is tied up in the trunk, but then one of the other rappers walks by like a ghost and hands him a stun gun and shuts the trunk door, then a second later some confident pulp fiction ass goonie nillas walk up in suits and jerry curl and open the trunk, bam lightning bolts start shooting out of the trunk then we get super slow-mo shots of these goons shaking and spazzing from the lightning that is zapping the shit out of them while the place fills up with fog, then some other goons get super terrified and run in slo-mo while one of them is trying to call for back up on an old school walki-talki then BAM he's getting zapped, spazzing on the floor, the rapper picks up the walki-talki and starts rapping into it as he is walking through the joint electrocuting the shit out of the thugs with the stun gun and the lightning bolts flying out all crazy like the evil emperor did it on star wars when he was killing Vader. Then it cuts to the Boss Goon that the guy was calling on the walki-talki and he has a suit on with some knarly eyebrows and he's like "Oh shiiit" so he throws the keys to the safe into the briefcase with a bunch of sloppy papers that he was trying to shred real fast and then he books out of there, and then... hmmm

I could go for days with this but what you think? The song is pretty hard right? We don't have the biggest budget ever but we do have some nice gear for this. Stay tuned for pictures from this shoot. And we'll be showing you the video soon enough.


Check in with this blog entry later if you know whats good!!! At least you can see WTF happens with this video. Its going down on Monday and we're gonna try real hard to keep this one out of the Vortex.

[Vortex: Metaphysical place that music videos go to right before they are either never released or released so late that they are no longer relevent to modern day life.]

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